If you have an upcoming corporate event, you are likely going over all the fine details in your head. What should you wear? Do you have a speech to prepare? Will you serve food? All of these are valid questions, of course, but you are leaving out a very important piece of the puzzle: videographer services. There are plenty of great reasons to consider videography for your next corporate event.
Brand Building
In this day and age, many businesses have a social media presence. As such, you likely share a lot of content with your audience. If that is the case, you can use videography services to your benefit. Capturing important aspects of your corporate event and sharing it online is a form of visual content that can help you build your brand.
As of 2018, it was estimated that 79% of internet traffic would be based on video content. In other words, if you lack video content, you are missing out on a large potential audience. Take into consideration that you can introduce your company, professional goals, and overall brand by sharing highlights from a corporate event.
Attention Gaining
Aside from building your brand, sharing a video of your event can help you gain the attention of potential consumers. Social media video consumption is on the rise. In fact, it is estimated that Facebook accounts for an average of approximately 8 billion video views each day.
People who surf the internet often skim over text-based content. They also tend to lose interest rather quickly when it comes to reading text. However, they are more likely to pause and take the time to watch video content. Even more interesting is that a person is more likely to share visual content, such as videos, in comparison to text-based content.
Since videos captivate and earn shares from internet users, you want to be sure that you have plenty of video content to offer. As such, it makes sense to hire a professional videographer for your next corporate event. By investing in videographer services and sharing your video, you are more likely to attract an audience compared to sharing only text-based content.
Improved Ranking
Many companies understand the importance of SEO when it comes to search engine ranking. The better your SEO, the better your rank, and the better your rank, the more likely it is that people will find your company. Although you can improve your SEO and your online ranking using text, you can cause your SEO and ranking to soar with video content.
Corporate videos will often return better results than text-based information pertaining to corporate events. No one really wants to take the time to read through the highlights of your event. A video, on the other hand, is something your audience can watch and enjoy. Search engines, such as Google, recognize that internet users prefer videos, which is why they often rank them near the top of search results.
Mobile Madness
Consider how many people browse the internet using a mobile device in comparison to a computer or laptop. Almost everyone you see walks around with a mobile device in their hand checking social media accounts and making search queries daily. Video consumption tends to dominate when it comes to mobile traffic results.
If you want in on a piece of the action when it comes to mobile traffic, your best bet is to offer a video. Give your mobile audience something to consume and enjoy using the power of videographer services. Allowing audiences to peek at what your company offers by videoing corporate events provides a level of transparency and trust that consumers tend to enjoy.
If you would like to learn more about the benefits of corporate event video production services, talk to a videographer near you. An expert can help you figure out the best approach so you can build your brand and company recognition.
Share25 April 2019
Ever since my parents allowed me to snap a few photos on their camera on vacation when I was a young child, I have loved photography. While we lived in the Midwest, I became hooked on taking photographs of the ocean and boats when we visited the Florida coast during one of our trips together. I found that just being near the ocean really made me happy, and after we returned home, I was able to "take the ocean with me" to experience that same feeling by taking photos of it. Being near the ocean is so calming and uplifting, but most people don't live near the coasts and don't get to experience its beauty every day. I now live by the ocean, so I decided to create a blog to share my tips about how you can best photograph the things you love.
